If your casino seems to be empty, you can always activate a marketing campaign, as long as none is active, in order to lure pedestrians into your casino, on top of the normal customers that come by car.

There are 4 different kinds of marketing that can be activated, which differentiate by the duration and the pedestrians per minute. Longer marketing campaigns usually bring in more pedestrians per minute than shorter ones.

Therefore, the rule of thumb is: the longer, the better.